November 2019

With the global video game market set to reach $US 138.4 billion by 2021 (Statista), the industry continues to demonstrate consistent year-on-year growth. Online and mobile gaming have truly opened the market to global audiences with smartphones making games accessible to almost everyone – not only PC and console owners. Tapping into this global market […]

Some gaming markets are harder to crack than others and China probably tops the list of most difficult places for foreign game developers. China is by far the largest gaming population in the world and it’s also the most lucrative in terms of revenue – although the US isn’t as far behind as the demographics would suggest.