ICE London 2020 kicked off on February 4th this year, running across three days until February 6th at ExCeL London. Running for its eighth year, ICE London has continued to break new records since it moved from its former home at Earls Court in 2013. This year, the event hosted more than 630 exhibitors from 65 nations around the world and more than 36,000 visitors at ExCeL.
Here is a quick summary of why growing crowds continue to attend ICE London after so many years.
Another record-breaking ICE London
This year’s keynote speakers included the CEOs of William Hill, 888 and Betsson – Ulrik Bengtsson, Itai Pazner and Pontus Lindwall respectively – as well as former deputy leader of the UK Labour Party, Tom Watson, and editor-in-chief at PR Weekly, Danny Rogers.
Visitors could attend a range of learning experience hubs to find out more about the technical aspects of game design, development, marketing, regulation and other key industry niches. As always, the event hosted a series of ICEVOX conferences for experts to debate and discuss the hottest topics in the gaming industry, which allowed interested visitors to listen in and learn from the biggest authorities in gaming.
For casual visitors to the event, the major opportunities at ICE London are the networking options and the chance to catch a glimpse of the developments driving the industry forward. If you want to know where things are heading in the gaming industry, where the new opportunities, challenges and risks are, then an event like ICE London gives you a front-row seat.
6 conferences tackling the biggest issues in global gaming
While there were plenty of stands, gaming experiences and events for visitors to enjoy at ICE London, this conference meant business. Despite its casual atmosphere, ICE crammed six conferences into one with each covering one of the most pressing issues in the global gaming industry:
- World Regulatory Briefing: The single largest meeting of global regulators in the world to discuss this constantly evolving topic and its implications.
- International Casino Conference: A conference dedicated to casino optimisation, development and opportunity.
- Modernising Lotteries: Bringing national and private lotteries into the modern age.
- Hospitality Technology (NEW for 2020): A brand new conference dedicated to hospitality in the gaming industry.
- Advertising and Marketing: Innovation in advertising and marketing during the transitional period between today’s gaming industry and tomorrow’s.
- Cybercrime and Security: Discussing data protection, privacy and cybercrime as it becomes increasingly important for users and businesses to protect themselves.
If you want to find out more about ICE London, please visit the official website.