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Video game translation catches a lot of developers and publishers out, as they often underestimate how much work is involved. One of the most common mistakes game producers make is waiting until their titles are almost finished before they start thinking about translation. By this point, you have already built a game that is not […]

The coronavirus outbreak has brought global economies to a standstill, shut businesses overnight and cost millions of jobs – not to mention the hundreds of thousands of lives that have been lost. The economic impact of shutdowns has been devastating and few industries will come out of this unscathed. There are some exceptions, though. Supermarkets

Translating a sportsbook website for multilingual audiences is a demanding task. The dynamic nature of translating live commentary and updates means that you need a translation system that can deliver almost-instant translations. Speed is one thing, but achieving 100% translation accuracy in real-time is a major challenge for any brand in this business. To provide

Localising video games is a complex process, but one developers and publishers can’t ignore in today’s global gaming landscape. With the online world having internet access to the same games, there’s more pressure than ever on studios to release games with immersive experiences for all audiences. Translation alone isn’t enough anymore and developers have to

ICE London 2020 kicked off on February 4th this year, running across three days until February 6th at ExCeL London. Running for its eighth year, ICE London has continued to break new records since it moved from its former home at Earls Court in 2013. This year, the event hosted more than 630 exhibitors from

The global sports betting market generates more than $400 billion every year (Statista), making up 30%-40% of the entire global gambling market. The true value is likely to be much larger, but an accurate figure is difficult to calculate due to inconsistent regulation around the world. For brands aiming to capitalise on this global industry

The global online gambling market is predicted to generate $59.79 billion of revenue in 2020 with a projected annual growth of 11.4% until 2026. Crucial to this continued growth is the industry’s global expansion within existing markets and into new emerging ones. For the brands driving this expansion, choosing the right markets and understanding how existing ones

SiGMA 2019 took place between the 27th and 29th November 2019 in Malta, welcoming leaders from the iGaming industry from 80+ countries. This was the 6th edition of SiGMA, which has become the definitive iGaming event and a key indicator of the industry’s latest developments. The event attracted 12,500 attendees across three days with 400

According to Newzoo’s 2019 Global Games Market Report, gamers around the world are expected to spend $152.1 billion on games this year – a +9.6% year-on-year increase. The study found that there are more than 2.5 billion gamers around the world with the US, China, Japan, South Korea and Germany representing the largest-value markets of game

With the global video game market set to reach $US 138.4 billion by 2021 (Statista), the industry continues to demonstrate consistent year-on-year growth. Online and mobile gaming have truly opened the market to global audiences with smartphones making games accessible to almost everyone – not only PC and console owners. Tapping into this global market