Case study

NetEnt is a premium supplier of digitally distributed gaming systems used by some of the worlds most successful and prominent online gaming operators. The NetEnt casino is a complete gaming solution running on multiple platforms, accessible in 24 languages.

With operations around the world, managing the translation of NetEnt’s gaming content was a headache. Different versions of the same game UI (user interface) were being passed around via e-mail between writers, developers, testers and translators, leading to an error-prone, costly and slow process. With multiple authoring and translation environments, complex release and testing cycles, and customer-specific as well as regulatory requirements, NetEnt needed a better process to achieve their objective of launching games for multiple languages and jurisdictions simultaneously.

Using flow plus®, the industry-leading translation management system (TMS), NetEnt are now able to manage the complete lifecycle of a game within a single web-based platform, encompassing authoring, translation, review, testing and finally publishing. With this secure environment NetEnt can:

• Author all of their content online in one centralised platform, rather than hand-editing XML and text files and sending updated versions back and forth.
• Manage content per-game and per-release, defining character limitations for on screen text and handling jurisdiction-specific compliance requirements.
• Request and review translations using any web browser from author to publish in one centralised platform
• Ensure amendments and bug fixes are automatically incorporated, so that testers are always working from the most up-to-date version.
• Output their entire game portfolio from flow plus® in under 15 minutes, for testing or publishing.

• Save time: By managing the entire lifecycle within one centralised platform, all stakeholders can access and work on the most recent versions and branches – wherever they are in the world.
• Save money: Net Entertainment need only write and translate each string once.
• Support multiple platforms: Content managed via flow plus® is compatible with web, download and mobile.
• Simplify workflow: With authoring, translating, QA, reviewing and testing integrated into the flow plus® workflow, a clear process overview is available to managers and administrators.
• Author easily: Content is managed via a simple web interface, avoiding the need for writers to be fluent in XML, resource files or other technical formats; instead, they can focus on writing engaging content.
• Ensure compliance: Track strings between releases and manage per-jurisdiction requirements to ensure regulatory compliance.