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Artificial intelligence (AI) is redefining the future of video gaming for developers and gamers alike. Enhanced facial capture brings new life to characters while AI logic creates more convincing environments and non-playable characters. At the same time, AI technology is enhancing localisation strategies for studios and developers to create experiences for a wider range of […]

The global gaming industry earned $184.4 billion (£148.7 billion) in 2022, according to estimates from NewZoo. With major markets spanning Asia, Europe, the Americas and practically every corner of the world, the industry relies heavily on game localisation to maximise growth. When done properly, game localisation can help turn titles into global hits, but as we

Brazil is one of the world’s biggest gaming markets and it is starting to gain a lot of attention thanks to its huge market potential and rapid growth in recent years. You can expect a lot of competition if you are planning to target the Brazilian gaming market over the next few decades, but publishers

In its ongoing quest to “preserve the purity” of the French language, authorities in France are trying to put a stop to the use of English gaming jargon. New guidelines mean government workers are now instructed to use French alternatives for some of the most widely-used terms inherited from the English language, such as “e-sports”

ICE London is the largest corporate gathering for gaming operators in Europe, bringing together some of the industry’s largest providers. After being postponed in 2021 due to the on-going situation with Covid, ICE London returns this month to its traditional base, ExCeL London. It takes place over three days (12-14 April), with ICE VOX running from 11

Online sports betting is all about the experience and multilingual sportsbooking websites have to deliver equally immersive experiences to users from every target language and location. The interactive nature of online betting makes this one of the most challenging types of website translation. Your content needs to inspire action on every visit and keep users

The Covid-19 pandemic has affected every industry around the world, meaning businesses have to rethink their strategies for the year ahead. While most industries have suffered at various stages of the outbreak, some have actually benefited from the behavioural changes resulting from the global health crisis. The gaming industry is a good example, benefiting from

With the online gambling market set to reach $59.79 billion in worldwide revenue this year, expanding globally is a more tempting prospect than ever. Brands that successfully create multilingual platforms can tap into a global market with a potential audience of 1.6 million people who gamble on a regular basis. Creating a multilingual gaming platform is no easy

Mobile gaming is expected to generate $76.7 billion in revenue in 2020, marking a 12% increase on the previous year. This is one of the fastest-growing digital industries and the prospect of hitting it big with global gamers is attractive. The thing is, convincing people to download your game, keep playing it and then spend money

With the world’s 2.7 billion gamers expected to spend $159.3 billion (£121.24bn) on games this year, the market is expected to surpass $200 billion by 2023. Video game translation is crucial for keeping this global industry on track for these growth predictions, opening up the most popular titles to gamers around the world. However, a long