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Some gaming markets are harder to crack than others and China probably tops the list of most difficult places for foreign game developers. China is by far the largest gaming population in the world and it’s also the most lucrative in terms of revenue – although the US isn’t as far behind as the demographics would suggest. […]

Casino translation is a highly-niche language service that comes with unique demands compared to your typical translation project. The complex nature of online casinos means you can have dozens or more individual games to translate and localise for multiple audiences, platforms, operating systems and devices. The amount of work involved in achieving this often comes

Video game translation is a topic close to our hearts here at Jackpot Translation and it always pains us to see new titles let gamers down by not delivering content in their language. Thankfully, more developers and publishers are taking issues like translation and localisation seriously these days and the consequences of neglecting languages are

If you are in the online casino business, providing the most popular games for your target audience is crucial. This may not be as straightforward as you first imagine, either, because online casino gaming is a truly global industry that opens you up to a variety of target audiences all around the world – and

As we’ve said on this blog many times, video gamers care about localisation a lot. You don’t need to take our word for it either; we’ve seen boycotts, scandals, protests and countless angry debates surrounding the localisation of high-profile titles in recent years. Needless to say, the consequences of getting localisation wrong – in the eyes

When it comes to translating sports betting websites, you only need to look at the biggest names in the industry to get an idea of how it should be done. The likes of William Hil, bet365 and Unibet have gotten where they are today because they understand how to tap into a truly global audience.