Game Changer: How AI Is Revolutionising Video Game Localisation Strategies
Artificial intelligence (AI) is redefining the future of video gaming for developers and gamers alike. Enhanced facial capture brings new life to characters while AI…
Let’s Talk About Video Game Localisation
The global gaming industry earned $184.4 billion (£148.7 billion) in 2022, according to estimates from NewZoo. With major markets spanning Asia, Europe, the Americas and practically…
Understanding the Brazilian Gaming Market: Game Localisation in Portuguese
Brazil is one of the world’s biggest gaming markets and it is starting to gain a lot of attention thanks to its huge market potential…
French Government Bans English Gaming Jargon: Why & What Are the Implications?
In its ongoing quest to “preserve the purity” of the French language, authorities in France are trying to put a stop to the use of…
ICE 2022 will bring the gaming industry giants back to ExCeL London again
ICE London is the largest corporate gathering for gaming operators in Europe, bringing together some of the industry’s largest providers. After being postponed in 2021…
Sportsbook translation: 7 things your customers want to see
Online sports betting is all about the experience and multilingual sportsbooking websites have to deliver equally immersive experiences to users from every target language and…
Game localisation: Rethinking 2021 strategies after Covid-19
The Covid-19 pandemic has affected every industry around the world, meaning businesses have to rethink their strategies for the year ahead. While most industries have…
7 casino translation mistakes you need to avoid
With the online gambling market set to reach $59.79 billion in worldwide revenue this year, expanding globally is a more tempting prospect than ever. Brands that successfully…
7 best practices for mobile gaming translation
Mobile gaming is expected to generate $76.7 billion in revenue in 2020, marking a 12% increase on the previous year. This is one of the fastest-growing…